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Luxury
Fortune of Time for Ferragamo
WeChat interactive experience introducing the Chinese market to Ferragamo's luxury watch collection, featuring immersive storytelling and product discovery. The campaign was discontinued after twelve months due to the brand's strategic shift away from WeChat.
Role
My Involvement
As a Full Stack Developer at 31Ten, I designed and developed this integrated WeChat application for Ferragamo's luxury watch collection. I created an immersive interactive experience that introduced Chinese consumers to the brand's timepieces through storytelling and product discovery. I handled both frontend development and backend integration, ensuring seamless performance within the WeChat ecosystem while maintaining the luxury brand's aesthetic standards.
Stack
Technologies
Languages
JavaScriptHTMLCSS
Frameworks
jQuery
Tools
WeChat Developer Tools
Practices
Interactive DesignLocalizationCross-cultural UX